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The necessity for a side-by-side comparison during MMIIS product demonstrations arises from the need to evaluate various products effectively and comprehensively. This method allows participants to observe multiple features, functionalities, and overall performance metrics of different products simultaneously, which fosters a more informed decision-making process.

By utilizing side-by-side comparisons, stakeholders can directly assess how each product stacks up against one another in real-time, highlighting advantages and disadvantages clearly. This approach is particularly valuable in the context of MMIIS (the Massachusetts Medicaid Innovative Information System) where selecting the most efficient, cost-effective, and compatible systems is critical for successful implementation and operation.

In contrast, individual product reviews focus on examining a single product at a time without contextualizing it against others, vendor interviews center around gathering insights directly from product manufacturers which may introduce bias, and cost comparisons usually address financial aspects rather than the product's functional capabilities and user experience. Therefore, a side-by-side approach is essential for a thorough and effective evaluation during product demonstrations in this context.